Health innovation.
For too long, Big Pharma, Big Food, and modern convenience have inhibited and distorted natural paths to human flourishing—confusing the public and suppressing effective solutions. GOLD is built on the belief that drug-free health and wellness breakthroughs should be available to all.
Data not Drugs.
Data not Drugs® began as a project inspired by Dr. Eric Topol to help the underdog U.S. Women’s Cycling team win Olympic medals after Lance Armstrong and the men’s team were banned for drugs. Now, with Apple Siri's co-founder Tom Gruber, we’re bringing health breakthroughs to everyone by using AI Avatar coaching to leverage powerful interconnections within us all.
Introducing HERA.
Originating from this drug-free human performance project that won Olympic medals, we developed a solution to the problem of scaling the most effective tool we have for personal change: coaching.
HERA is a photo-realistic, fully scalable AI Avatar Coach based on 16 patents that fuses physical, emotional, and social dimensions into one seamless AI-driven experience, grounded in timeless human values of trust, relational intelligence, and sustainable health to make scalable coaching personal again.
Your Connected Self.
The first interconnected data model of human performance created by GOLD Health to help Olympic athletes win medals, soon available to consumers seeking elevated health.
Everything we do—what we eat, how we sleep, how we move, and even who we connect with—is deeply interconnected, shaped by our biology and environment.
When we understand and align these forces, we unlock powerful opportunities for better health and performance. That’s where HERA comes in. HERA seamlessly integrates the world’s most advanced health, fitness, and behavioral models into natural, intuitive conversations. It turns complex science into simple, personalized guidance—delivered with clarity, empathy, and a touch of humor. From optimizing energy and focus to building sustainable habits, HERA makes the invisible connections in your life visible—and actionable—so you can thrive every day.
Origins of GOLD Health
The GOLD origin story was captured in the feature documentary Personal Gold, a use case with four underdog women that become America's medal hope at the London Olympics when the men's team is banned during the Lance Armstrong drug scandal. Acquired by Netflix, the film received international distribution with over 70 live events and showcased the very first discovery and validation of the GOLD model.
Insight to Action: First CGM for Olympic sport
Example of a GOLD AI data insight: Using the first application of CGMs (continuous glucose monitors) along with other wearable sensors to Olympic sport for an early discovery of diet and lifestyle factors impacting non-diabetic athletes; the US Women’s Cycling Team. These first CGM insights were used to make adjustments to each athlete’s diet and other lifestyle factors to improve fueling, recovery, and deep sleep to enhance recovery, which increased training output, eventually helping win Olympic medals at the London Olympics.
Insight to Action: Sleep temperature & performance
Example of a GOLD AI data insight: Using the first consumer EEG sleep tracker ‘Zeo’ for an early discovery of room temperature and deep sleep. This insight was used to cool the sleeping temperatures of athletes using a water-cooled mattress topper to increase deep sleep to enhance recovery, which increased training output, eventually helping win Olympic medals at the London Olympics.
Pleiotropic Benefits
Just like a pebble creates ripples in a pond, simple actions can have profound downstream effects on your wellbeing. By incorporating GOLD health’s time-based model into your daily routine, you're unlocking a cascade of thousands of pleiotropic benefits from improved mood and energy levels to enhanced cognitive function and longevity.
Our Scientific Model
Olympic Innovation + Tier 1 Peer Reviewed Science + Your Data. Our evidence model integrates the latest scientific research from our world-class scientific and medical advisory team with decades of on-the-ground wisdom using Olympic athletes' real-world trial and error experiences. This gives us an unprecedented advantage over other fitness platforms.
Accessible for all.
Our AI model is designed to benefit non-athletes worldwide, using data-driven insights to guide easy to follow behavior changes that add up to lasting transformation. It’s a holistic approach to wellness—far beyond just workouts—tailored to your unique needs. This is now the foundation for GOLD’s HERA AI Avatar Coach, bringing elite guidance to everyday life through a personalized, fully scalable coaching experience.
